Templates Intermediate
HeyGen templates accelerate video production by providing pre-designed layouts, backgrounds, and scene structures. Instead of building every video from scratch, start with a template that matches your use case, swap in your content, and render. This lesson covers template selection, customization, brand kits, and batch creation workflows.
Template Categories
| Category | Templates | Use Case |
|---|---|---|
| Marketing | Product launch, testimonial, promo | Ad campaigns, social content |
| Training | How-to, onboarding, compliance | Internal L&D, customer education |
| Social Media | TikTok, Reels, YouTube Shorts | Platform-optimized aspect ratios |
| Sales | Pitch, demo, follow-up | Personalized outreach at scale |
| E-commerce | Product showcase, unboxing | Storefront video content |
Brand Kit Setup
Create a brand kit to ensure all videos maintain visual consistency:
- Upload your logo and set placement/size defaults
- Define brand colors for backgrounds, text, and accents
- Choose brand fonts (or upload custom fonts)
- Set intro/outro sequences that bookend every video
- Configure default avatar and voice for your brand
Dynamic Variables
Templates support dynamic variables - placeholders that get replaced with specific values at render time. Use variables like {{customer_name}}, {{product}}, or {{company}} to personalize videos at scale without editing the template each time.
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