Templates Intermediate

HeyGen templates accelerate video production by providing pre-designed layouts, backgrounds, and scene structures. Instead of building every video from scratch, start with a template that matches your use case, swap in your content, and render. This lesson covers template selection, customization, brand kits, and batch creation workflows.

Template Categories

CategoryTemplatesUse Case
MarketingProduct launch, testimonial, promoAd campaigns, social content
TrainingHow-to, onboarding, complianceInternal L&D, customer education
Social MediaTikTok, Reels, YouTube ShortsPlatform-optimized aspect ratios
SalesPitch, demo, follow-upPersonalized outreach at scale
E-commerceProduct showcase, unboxingStorefront video content

Brand Kit Setup

Create a brand kit to ensure all videos maintain visual consistency:

  • Upload your logo and set placement/size defaults
  • Define brand colors for backgrounds, text, and accents
  • Choose brand fonts (or upload custom fonts)
  • Set intro/outro sequences that bookend every video
  • Configure default avatar and voice for your brand

Dynamic Variables

Templates support dynamic variables - placeholders that get replaced with specific values at render time. Use variables like {{customer_name}}, {{product}}, or {{company}} to personalize videos at scale without editing the template each time.

Batch Creation: Combine templates with dynamic variables and a CSV file to generate hundreds of personalized videos in one batch. Upload a spreadsheet with recipient names and details, and HeyGen renders a unique video for each row.

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