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Adobe Sensei

Adobe Sensei is the AI and machine learning technology that powers intelligent features across all Adobe products, from creative tools like Photoshop to marketing platforms like Adobe Target and Journey Optimizer.

Sensei Across Adobe Products

Product	Sensei Feature	Marketing Application
Adobe Firefly	Generative AI for images, text effects, vectors	Rapid ad creative generation, brand asset creation
Photoshop	Generative Fill, Neural Filters, Content-Aware	Product image editing, background replacement, retouching
Adobe Target	Auto-Allocate, Auto-Target, Automated Personalization	A/B testing, experience optimization, real-time personalization
Adobe Analytics	Anomaly Detection, Contribution Analysis, Segment IQ	Automated insight discovery, trend identification
Journey Optimizer	Send Time Optimization, Content Decisioning	Personalized journey orchestration, optimal delivery timing

Adobe Firefly for Marketing

Adobe Firefly is the generative AI family within Sensei, designed specifically for commercial-safe content creation:

Text-to-Image: Generate product lifestyle images, campaign visuals, and social media graphics from text prompts.
Generative Fill: Extend or modify existing images to create ad variations for different aspect ratios and placements.
Text Effects: Create stylized typography for headlines, social media posts, and brand content.
Style Transfer: Apply consistent brand aesthetics across generated assets for visual coherence.
Commercial Safety: Firefly is trained on licensed content, Adobe Stock, and public domain material, making outputs safe for commercial use.

Sensei in Adobe Target

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Auto-Allocate

Automatically shifts traffic to the best-performing experience during an A/B test. Finds winners faster while reducing exposure to underperformers.

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Auto-Target

Uses ML to determine which experience is best for each individual visitor based on their profile, behavior, and contextual signals.

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Automated Personalization

Combines multiple offers and layouts, then uses Sensei to deliver the optimal combination to each visitor in real time.

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Recommendations

AI-powered product and content recommendations based on collaborative filtering, content similarity, and individual user behavior.

Sensei GenAI in Experience Cloud

Adobe is embedding generative AI capabilities directly into Experience Cloud workflows:

Copy Generation: AI-generated email subject lines, push notification text, and ad copy variations within Journey Optimizer.
Image Variations: Generate multiple versions of creative assets for A/B testing directly in Adobe Campaign.
Audience Descriptions: Natural language descriptions of complex audience segments for easier team communication.
Insight Summaries: AI-generated executive summaries of analytics reports and performance dashboards.