UTM Link Builder

Build clean campaign tracking URLs for Google Analytics and other analytics tools. Fill in the fields, copy the encoded link, and keep your last ten links handy.

Website URL (required)

The full page URL you are linking to, including https://

utm_source (required) - where the traffic comes from

e.g. newsletter, google, facebook, linkedin

utm_medium (required) - the marketing channel

e.g. email, social, cpc, referral, display

utm_campaign (required) - the campaign name

e.g. summer_launch, weekly_digest

utm_term (optional) - paid keyword

Mostly for paid search: the keyword you bid on

utm_content (optional) - which ad or link variant

Distinguishes A/B variants or link positions

Your campaign URL

Recent links (saved in your browser)

No saved links yet. Copy a URL to save it here.

Rules of thumb for UTM tags: keep everything lowercase - analytics tools treat "Email" and "email" as two different channels. Pick one consistent taxonomy for the whole team and stick to it (e.g. always utm_source=newsletter + utm_medium=email, never the reverse). Use underscores or hyphens instead of spaces, never put personal data in UTM values, and only tag external links pointing at your site - tagging internal links resets the visitor's session attribution. Source answers "where", medium answers "how", campaign answers "why".